Senior UX Designer · Healthcare & Fintech

Designing for
regulated complexity.
Built for humans.

5+ years turning ambiguous briefs into pixel-perfect experiences — across NHS-regulated healthcare, fintech, and enterprise SaaS. MSc Product Design. Currently Senior UX Designer at Agilio Software, where I use AI across every stage of the design process — faster delivery, deeper thinking, no shortcuts.

9 months in practice ↓
5+
Years experience
4
Industries
21+
Products

Selected Work

Case Studies

End-to-end engagements across NHS-regulated healthcare,
genomics, fintech, and enterprise SaaS.

GeneHub Patient Portal
Healthtech Senior UX Designer Oct 2023 — Apr 2025

GeneHub — Patient Portal

0 → 1 End-to-end NHS-compliant Rare Disease Design System Service Design
LiveMore Broker Portal
Fintech Sole Designer Jul 2022 — Jul 2023

LiveMore — Broker Portal

End-to-end Redesign Research-led Boosted Conversions Mortgage
LiveMore Website Redesign
Fintech Sole Designer Jul 2022 — Jul 2023

LiveMore — Website & Calculators

Full Rebrand Interactive Calculators Component Library Responsive
LiveMore CaseMan Underwriting
Fintech Sole Designer Internal Tool

LiveMore — CaseMan Underwriting

Workflow Redesign Research-led Ethnographic Research Internal Tool
CareDocs Care Management
Healthtech UX Design Lead Nov 2020 — Jul 2022

CareDocs — Carer's Portal

Mobile-first WCAG 2.1 AA 1,200+ Users Usability Testing
Hodge Bank Mobile Banking
Fintech Live Brief 2020

Hodge Bank — Mobile Banking

Live Brief User Research Hi-fi Prototype User Testing Multi-account

Currently · Agilio Software · Sept 2025 — Present

This is what 9 months of design
in practice looks like.

Senior UX Designer embedded in a fast-moving healthcare software product team. Here's the raw data — not the polished version.

17
Features shipped from discovery to delivery
8+
Usability sessions run across products
35%
Efficiency gain surfaced to users at point of completion
12
Products touched across the Agilio portfolio

02 — How I Work

Strategy
before pixels.

I don't open Figma until I understand the problem. Every design decision maps to a user need or a business outcome — or it doesn't ship.

Figma Service Blueprints Usability Testing Maze & Arcade A/B Testing WCAG / ARIA Jira & Confluence Miro Webflow (basic) ✦ Claude ✦ Lovable ✦ ChatGPT ✦ Figma Make ✦ UX Pilot
01
Ambiguity is an invitation

I lean into unclear briefs — rapid research, service blueprints, and stakeholder workshops turn fog into focus before a pixel is placed.

02
Accessibility is non-negotiable

WCAG, ARIA, and inclusive design are baked in from day one — not bolted on before launch. In healthcare especially, it's a clinical safety issue.

03
Design systems compound interest

A well-built system means future designers move faster and the brand stays consistent. I've built systems from scratch at GeneHub, CareDocs, and LiveMore.

04
Research is a habit, not a phase

User interviews, usability labs, co-creation workshops, and A/B tests run throughout — not just at discovery. I test assumptions early and often.

✦ AI across the process

01
Research

Accelerate desk research, synthesise sources, surface patterns fast

Claude UX Pilot
02
Usability Reports

Draft findings, structure insights, turn raw notes into stakeholder-ready docs

Claude UX Pilot
03
Ideation

Rapid concept generation, alternative solutions, rapid direction-setting

Claude ChatGPT Figma Make
04
Prototyping

Lo-fi to interactive prototypes without waiting on dev — test ideas fast

Lovable Figma Make
05
Handoff

PM briefs, engineering specs, and change comms that actually get read

Claude Lovable
06
Reports

Structured outputs for stakeholders — clear, concise, decision-ready

Claude

03 — Let's Talk

Have a problem
worth solving?

Open to senior and principal UX roles, freelance projects, and conversations about complex product design.

anna@ux-first.uk LinkedIn Download CV
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